To Keep His Kickstarter Backers Happy, This Entrepreneur Is Wearing Leopard-Print Pants EACH DAY

‘It’s a method to prove my degree of commitment,’ he says.

Adrian Solgaard raised $440,000 on Kickstarter, and he knew what would come next. In the end, it comes for everybody who successfully raises money on a crowdfunding platform: He now had an obligation to create his product and ship it promptly — and if he didn’t, his backers would get angry. A barrage of nasty comments could hurt his business.

So he developed an idea — a weird, attention-grabbing way to show his commitment to fulfilling orders. He told his backers that until every backer received their product, he’d wear leopard-print pants each day.

That was nearly 10 months ago. He’s worn leopard-print pants each day since. Each day .

Image credit: Thanks to Tyler Babin

“It’s ways to say the amount of commitment there is from a founder to his company,” he says, while (of course) wearing leopard-print pants. “It’s ways to externalize that I am night and day considering this thing. It’s nothing like wearing these pants has made me take into account the business more; I am great deal of thought that much anyway. But it’s ways to prove my degree of commitment to ensure that it happens.”

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This is really Solgaard’s third successful crowdfunding campaign (though it’s the first one with a wardrobe stunt). He’s the founder of Solgaard Design Co., and his first campaign, in 2013, was for a bike lock. In 2016, he raised $1.2 million for an adventure backpack called the Lifepack, which contains a solar power that fuels a Bluetooth speaker and a charging port for devices. Many buyers asked him to create a more casual version of the bag, so in June of 2017, he launched this third campaign to invest in it: It’s called The Hustle Backpack, sized to carry a laptop, which contains a smaller solar power, a USB charging port, hidden pockets and air-cushioned straps.

Solgaard can’t remember wherever the leopard-print-pants idea originated from. He’d noticed them returning however you like for women and thought it’d be funny if he wore them, too. Also, he realized, it could make an excellent tale: Maybe 1 day he’d create a limited-edition bag with leopard print inside, and may tell this story in an effort to explain it.

Image credit: Thanks to Tyler Babin

But he hadn’t actually considered what it might be like to wear these exact things every day. “In NEW YORK, people don’t blink an eye,” he says. He travels a whole lot, though, so when the campaign started, he was surviving in a little city in Denmark. “People will really look at you strange. There’s all sorts of assumptions going right through their head.”

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Originally, he owned only 1 pair and wore them for weeks straight. Now he has five. And he’s discovered some unexpected great things about leopard print. First, it has been an excellent lesson in entrepreurship: "There exists a large amount of discomfort you cope with as a business owner, and among the things is having to get more comfortable with getting uncomfortable,” he says. Also, athletes dig it. When Solgaard was at a VaynerSports event, he wore a three-piece, blue leopard-print suit, which NBA players came up forever to compliment. And he’s been recognized on the road by his backers, who approach him in amazement. He posts regular photos on Instagram, and he emails backers about his commitment to the reason, but nonetheless, he says, “they’re like, ‘Oh, you’re seriously doing this?’” he says.

Image credit: Thanks to Tyler Babin

Today, though, his streak of leopard print is arriving at an end. Lately March 2018, he’s shipped over fifty percent the 4,500 bags his backers had ordered. “I would have the ability to sneak out end of in a few days in a set of black jeans, and I’m very worked up about that,” he says.

On top of that, though shipments certainly are a few months late, not really a single backer ha

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