And how he learned this the hard way.
In this series called Member Showcase, we publish interviews with members of The Oracles. This interview has been Robert Martinez, founder and CEO of Rockstar Capital , a genuine estate investment firm in Houston, Texas. It had been condensed by The Oracles.
Who are you? Robert Martinez: I am an investor in multi-family property and the founder and CEO of Rockstar Capital. We’ve $285 million in assets under management and $71 million in investor capital – and we’re still growing.
Initially, real estate was ways to generate passive income privately when I worked in coal and oil sales. Eventually, I turned it right into a full-time career that I really like. We own a lot more than 3,200 units today, and I’m documenting my journey to acquiring 10,000 units on YouTube and other social media channels.
What exactly are you more skilled at than a lot of people on the planet? Robert Martinez: I’m skilled at team development and have a lot of empathy. You meet many people in life who are talented, plus they may win for a while. But those that win ultimately will be the ones with heart, empathy for all those around them, and a solid work ethic. Most of all, they make those around them better and lift them up to allow them to achieve success too.
I really believe those qualities beat talent any day of the week. I make certain my team embodies that in everything they do.
What excites you the most about your business at this time? Robert Martinez: The unknown. We are starting to find momentum and the options are unreal. The goals we are setting now felt up to now away at one point, but I really believe we are able to achieve the impossible. There’s quite a distance to go, but chasing those goals and exploring the options excites me.
What’s your preferred quote? Robert Martinez: “In the event that you don’t like your position, do something positive about it and choose happiness.” I am in charge of my situation and my choices. If something unexpected happens that I’m not prepared for, I could choose how I react and make the very best of this situation.
A lot of life is dependant on our reactions to your circumstances. I choose to always lead with optimism and positivity. Life’s too short for negativity.
That which was your biggest, most painful failure? Robert Martinez: When I entered the Class A multifamily market, I purchased a little property with 51 units rather than going all in on a house with 100 to 300 units. I learned quickly that size matters in property.
With only 51 units, I had limited rental income, therefore i couldn’t spend the money for best talent or a huge amount of marketing. As well, my competition had 200 to 500 units, with an increase of income at their disposal. We were vying for the same renter, particularly when there were fewer available in the market. It had been also difficult to market the house later because investors already knew the lesson I had learned the hard way.
We adapted and made the very best of the problem. I learned that it’s vital that you have an advantage over your competition. (For all of us, that’s reputation management and social media.) When the economy collapses, you should be in a position to navigate the stormy waters. We survived the 2008 financial meltdown and Hurricane Harvey, and I understand we will continue steadily to power through more a down economy and turn out strong.
How will you define great leadership? Robert Martinez: Great leaders recognize that despite the fact that they have a significant role to play, they aren’t better than other people. They understand the responsibilities that include leading a team.
Great leaders also lead by example and clearly communicate their standards. You ought to have a solid work ethic and just work at least as hard as your team. Personally, i don’t expect them to are hard as I really do, but my team knows their benchmarks.
How would you evaluate an excellent business deal? Robert Martinez: When I’m evaluating a house, I envision the exit strategy and reverse engineer the steps I have to get there. Which means I have to know a couple of things.
First, I have to picture the perfect buyer who will choose the property from me in five to a decade. Then I have to know that I could make the property a perfect acquisition for them, even if which means adding amenities, renovating, or deploying other strategies from our Rockstar playbook.
And a return on investment, the target is that renters can continue steadily to live there happily for another 20 to 30 years.
What’s your day to day routine for success? Robert Martinez: I stay busy and productive, which is due to having a clear vision and targets. I check my emails and messages each morning and during the night. Also during the night, I assess any tasks that didn’t have finished and prioritize them for the very next day.
I make my health important by exercising. Being disciplined is vital because many small wins eventually soon add up to major success.
What do you intend to accomplish within the next 3 years? Robert Martinez: I would like to continue steadily to make a positive effect on those around me. I would like to look back and also have no regrets about the decisions I’ve made, despite the fact that I know I’ll make the incorrect call sometimes. I am humble enough to admit that I made the incorrect decision and to think of a solution.
I would like to continue steadily to expand the Rockstar family. It really is lonely at the very top, and it’s far better to win as a team. Then you can certainly share your success stories with other people who help to make you better personally and professionally.
I also want to disseminate my message to thousands of people through my YouTube show and other social media channels. We are simply getting started, and it’ll be fun to look back and observe how far we’ve grown and the success we’ve achieved.
What would you like to be known for, or what would you like your legacy to be? Robert Martinez: I wish to change lives in people’s lives and leave a direct effect on everyone I meet. I am an enormous advocate for helping others, whether that’s through volunteering at a soup kitchen, fundraising for breast cancer, or supporting other notable causes.
When it’s all said and done, people won’t care whether I create a billion-dollar empire or acquire 10,000 units – however they will remember how I make sure they are feel.
Connect to Robert on YouTube and Instagram .