For those who have not yet optimized your business website for cellular devices, you must.
At least one company can do it cost-free – it’s relying on customers to upgrade to its premium version at $9 monthly.
NY City-based bMobilized made something available last month that converts existing business websites into mobile-optimized websites free of charge. The business is a wholly-owned subsidiary of Oslo-based bMenu. The procedure took its algorithm about 30 seconds each, says Bjorn Holte, founder of the business. It has recently processed a lot more than 2 million, says Holte. If you wish to mobile-optimize your own company website with the free bMobilized service, head to http://mobilizingusa.com/.
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Many small-business owners think that because they are in a position to seek out their company on the smartphone and pull up their website on the device, they have a mobile website, says Holte. But with out a website that’s specifically optimized for a mobile device, you could be losing customers. A website that is optimized for cellular devices could have a company name and identifying information easily readable and the graphics of the web site will be streamlined in order that a customer doesn’t have to squint or zoom directly into see critical information.
“The tiny and medium-sized businesses don’t really know very well what a mobile website is,” says Holte. “We thought, ok, if we provide them with a free of charge mobile website, which is fully functioning, as soon as they begin using that, we have the choice to upgrade them to your such as a premium version.”
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Here are a few other options companies may use to optimize their existing websites for mobile, including Google’s GoMo initiative, says Hadas Sheinfeld, vice president of product management at Tel Aviv-based ClickTale, a person user-experience analytics company. Irrespective of which service you utilize, entrepreneurs “need to optimize for the mobile experience since it is very, completely different compared to the desktop experience,” she says. “People will access the web site through a mobile device with different needs than they might from a desktop device, they want for various things.” Also, customers have become impatient on websites that aren’t intuitively designed for cellular devices, says Sheinfeld.
The premium version of the mobile website with bMobilize costs $9 per month. It will be easy to include plug-ins, explains Holte. For instance, one popular option may be the ability for customers to tap a telephone number to dial it. Another popular plug-in is a geolocation service where customers can regulate how a long way away they are from the store. A third offers the ability for your visitors to talk about their experience at your store on social media sites including Facebook, Twitter, or Pinterest, he says.
The free mobile-optimized website is preferable to almost nothing, says Sheinfeld. An algorithm-driven mobile optimization isn’t necessarily likely to be perfect on the first try, she says. You will need to watch what your site’s visitors are most thinking about. “Human beings have become complex creatures and there is absolutely no way of identifying beforehand everything that may work or not work,” says Sheinfeld.
Making YOUR SITE More Mobile-Friendly