Maximum Customer Reach in 2008

Follow these tips so you can get top visibility and increased business growth online this season.

Now, as part of your, website owners are seeking methods to expand their businesses and so are building approaches for more quality content build-outs and added distribution channels. Their goal is to attract more eyeballs than previously.

In the current competitive marketplace, how will you find additional methods to grow and create a loyal visitor base online? If you are planning to launch a little website–five to 10 pages–you will need to have found a distinct segment marketplace with significantly less competition. Otherwise, you might not rank where searchers will get you. You understand that adding content and links are essential, if a competition does more, how will you continue? You can’t continue steadily to create, modify and copy pages and fiddle with HTML editor programs; you’re too busy for that.

The first the main answer is to become listed on the blogosphere. Distribution via blog networks makes sense. But, assuming you have a normal, static website, you might experience technical or HTML page issues to make your site open to search engines. Suppose you’ve written a "Top 10 Tips" article on how best to grow large, custom red tomatoes in your garden. The written text provides excellent and useful information, but it isn’t optimized well for se’s. If se’s can’t spider your website and discover you easily, how will you get your details distributed? How will you target and continue steadily to feed a hungry market?

The second the main answer is based on RSS. As defined by Wikipedia, RSS is a "category of web feed formats used to create frequently updated content such as for example blog entries, news headlines or podcasts." You may even see references to Media RSS, designed in 2004 by Yahoo!, but it isn’t as commonly known. You need to use this for video and media.

The technology behind RSS isn’t new, but with the rise of social media and social media optimization, failing woefully to leverage this article marketing avenue could leave you behind. You don’t have to worry about the technical areas of RSS feeds, but they’re XML representations that custom readers–known as feed readers–can consume for easy scan and reading by your audience. Blogs, RSS and social media will dsicover an enormous popularity uptick in 2008. As Stoney DeGeyter, a prolific search marketer, noted, "Content is dead, community is king."

Top 5 WEBSITE TRAFFIC RSS Success Tips 1. Get yourself a blog and begin writing. I wrote about how to create a blog in a previous column, "6 SEO Blogging Tips." Begin by posting a couple of times weekly and raise the frequency from there. Make certain readers can simply bookmark your posts with action clicks, easily installable via plug-ins (WordPress is a favorite here). You don’t need to write everything yourself. It really is outsourced, and you could write commentaries on news stories and public domain articles to begin with.

2. Give a visible RSS icon. Placing a big RSS icon on your own site will let visitors know they are able to get your content to their readers and can subscribe easily and quickly.

3. Publish feeds. Big names just like the NY Times, BBC, MSNBC and Amazon already are carrying it out. iTunes has read capability into media streams of audio and video. You are not tied to text anymore. Creating videos for your web marketing is big this season. When you have information to talk about, any "how to" and "problem solver" videos are always popular.

4. Get yourself a reader. An RSS reader will come in different variations–free or paid, desktop or browser-based. Readers permit you to scan headlines and stay up-to-date on quite happy with a higher data freshness rate. Just click here for a good example of what a reader appears like graphically. The next readers are worth taking into consideration:

  • Bloglines–another extremely popular reader
  • Google Reader–one of my favorites
  • Yahoo! Web–add feeds back via My Yahoo!
  • FeedDemon–highly rated
  • Pluck–nice interface; integrates well with other options for your browser

5. Set alerts. Set alerts for your site name or URL. Use and track events because they happen. You can create weekly and daily alerts. Get yourself a free account at and track and create feeds, and run daily reports, stats and more. It’s an extremely handy tool possesses many useful features and excellent reporting on your own subscriptions, including keyphrases and incoming pages.

I run several multimedia sites with videos and supporting text. The distribution of my content is global via the subscriptions that are generated daily from interested readers. Among the sites is a test site that presents how exactly to play guitar using free video guitar lessons. Subscribers get the feeds with a FeedBurner subscription that is set up.

In the event that you apply these techniques, you might visit a potentially large rise in traffic on your own site, including willing customers who will be ready to buy what you have to give you. Get involved and allow RSS feeds push content out to your visitors and readers, and use compelling headlines to draw the readers in.

Jon Rognerud is an established authority about seo and has spent a lot more than 15 years developing websites and marketing solutions at companies like Overture and Yahoo!. His website,, offers a wealth of informative articles, resources and complimentary e-mail courses on everything you’ll ever have to know about SEO and search engine marketing.

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