Ho, ho, ho — wait, another greeting card?
Those that know me well know I’ve a disdain for handmade cards. The preordained notion that people must send handmade cards to everyone during every holidays or birthday has sanitized the complete gesture and, for me, the joy of giving and receiving them.
Which time of year may be the apex of greeting-card prodigality.
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Every year, entrepreneurs and businesses send an incredible number of holiday handmade cards to clients, vendors and other partners. I really do not need exact figures, but I’d venture to say, predicated on my years of experience, that almost all these cards have emerged once, if, and so are destined to the lobby wall amidst a sea of other cards with winter scenes, reindeers and menorahs — and the trash.
If more businesses approached this tradition for what it really is — a advertising campaign — I believe that people could reignite the excitement for sending and receiving them.
Of course, I am aware that this respected tradition is meant to become a selfless display of appreciation, but doing this while making a bigger impact together with your greeting cards isn’t difficult. Sure, it should take a bit more work, but done properly, you can show your appreciation, differentiate your company and, hopefully, drum up home based business. Listed below are four easy ideas to consider.
Sending the vacation cards you purchased at Dollar General this past year after Christmas at 80 percent off? Forget it. Opt instead to for custom handmade cards which includes your logo on leading, bold and proud. Include graphics that reflect your company culture and send the correct message without necessarily including words. When it’s displayed for all to see, it’ll stick out over Jolly Ole Saint Nick.
Nowadays, people consume handmade cards like they do content online, which means that your message has to be short and readable. Most of all, it requires to be sincere and, again, reflect your company culture. Miss the default Hallmark-style greeting and keep it simple.
If you need to keep it religion-neutral, look at a simple “MANY THANKS.” Also, hand sign each card you need to include key members of your staff. This demonstrates yet another effort that lots of recipients (myself included) will notice, making the hand cramps worthwhile.
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How your greeting card is delivered is just about the least important things about your energy. Envelopes will be opened and discarded without ever really being noticed. Having said that, don’t be afraid to acquire a little creative. Add color or add a graphic on your own envelope to create it unique, you need to include a real stamp, not just one from a postage meter.
If you’re a bit more crafty, consider sending a little package with or instead of a greeting card. Greetbl offers a distinctive fusion of greeting card and gift box that may make your effort stick out.
Again, the act of sending handmade cards at the moment of year is intended to be selfless and show appreciation, nonetheless it is what it really is — marketing. There is nothing shameful in demonstrating your company’s appreciation while simultaneously and rightfully identifying this effort as a chance to get that promotion and drum up more business. Include something in your card that prompts a proactive approach. For instance:
- Provide a discount for another order by including a coupon or printing an offer on the trunk of the greeting card.
- Add a business card that won’t be discarded by the end of the growing season.
- Setup a landing page on your own website and instruct recipients to go to the page for a particular holiday message and provide (make sure it really is worth sharing).
- Ask and provide a reward for just about any referrals.
For the record, I am not completely against handmade cards, particularly when they are sincere, serve an objective and clearly demonstrate that it took a lot more than stuffing an envelop with a generic Hallmark card. For entrepreneurs, they may be a sensible way to demonstrate your company’s appreciation while also making a lasting impression by the end of the entire year. It requires effort and time, however the reward is really worth it.
Have you got any other tips for holiday greeting-card giving? Please tell others in the comments section below.
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