Indoor location-based search (LBS) keeps growing as an all natural extension of location-based search and marketing. According to a written report by Mobile Marketing Watch (MMW), Americans spend a lot more than 80 percent of their own time indoors, and 85 percent of the mobile data generated is from indoor locations.
The same report finds that by 2016, you will have a lot more than 200,000 indoor locations across America featuring indoor LBS technology. That is an 800 percent increase over today’s number of around 25,000. Big retailers such as for example Best Buy, Walgreens and Target have previously implemented LBS.
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Shopkick, a LBS shopping app, alerts users to deals and discounts as soon as the user walks right into a store that is clearly a the main Shopkick network. American Eagle Outfitters and Best Buy are simply two of the big name participating retailers.
LBS allows visitors to locate services and products over a narrow area for instance a mall, stadium, hospital, airport or shop. There are several advantages of businesses:
- LBS could be coupled with mobile marketing via digital place-based media (DPb) that communicates with consumers on the road and invites them to a store. Once implemented, LBS technology has an enhanced search and shopping experience. Shoppers must locate objects with ease, and in addition demand service when needed.
- Businesses can up-sell and cross-sell instantly predicated on a customer’s search preferences. For instance, a person investing in a printer could be guided to ink cartridges offered by a discounted rate.
- Physical tracking of a person in the store yields useful information on behavior. The info may be used to create personalized offers and plan the layout of stores, in order that customers can enjoy an event as intuitive and seamless as possible.
- Storage, stock-keeping and retrieval of stock keeping units (SKUs) become easier.
- Malls and garages can implement a smoother parking and vehicle locating system.
Indoor LBS employs WLAN, ultra-wide band, Bluetooth and Wi-Fi for getting together with mobile devices. They are highly accurate positioning technologies that are cheap to deploy.
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Apps on cellular devices are of help for offering reward points for purchases, because they can be associated with a business’ indoor location-based search to improve store visits. Saved searches and virtual catalogs on an app could be tapped to reveal a product’s physical location.
Mobile payments are another function which can be built-into LBS apps. Shoppers could be given the option of earning an in-store purchase and taking home the purchased items or arranging for delivery.
Indoor location-based search is here now to stay, with the amount of integration between hand-held devices and search technology steadily increasing. Smartphones are certain to get smarter and better at alerting users to valuable information upon entering a business.
Enough time to purchase LBS for your stores is currently, especially with the vacation seasons approaching. Indoor LBS has already been a part of the entire marketing strategy for a number of businesses.
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