Among the big challenges facing businesses today is maintaining a keenly motivated workforce that’s raring to accomplish bigger and better targets each day. Companies resort to many different measures to keep morale up and their teams motivated. Included in these are flexible work hours, encouraging good work-life balance, offering perks like free meals, gym memberships, laundry services and more. A comparatively new approach that appears to actually work is making work play. Hello, gamification.
The American gaming industry will probably be worth $22.4 billion annually with 80 percent of households owning at least one gaming device. American gamers spend typically 40 hours weekly doing offers – that’s the same timeframe they spend at a full-time job weekly!
American companies are embracing gaming in droves to up their employee engagement levels. Gamification takes the idea of action and applies it to work situations, making work more fun, competitive and appealing to workers.
There’s science to back up this move towards gaming. Research by the National Training Laboratories demonstrates people retain 75 percent of new knowledge acquired while doing offers. Not merely does gaming help learn things better, in addition, it helps in retaining information for the future. A report by Indiana University showed that game-based learners retained 45 percent of knowledge six weeks after training, in comparison to just 4 percent of knowledge retained by non-game based learners.
Dr. Stuart Brown, founder of the National Institute for Play says “Play may also decrease your stress levels, increase your optimism, and boost your motivation to go up in a company and improve concentration and perseverance. There’s some evidence from animal studies that participating in play opens up new neural connections in the mind, resulting in greater creativity.”
Take Irie Islands Defense, for example. This iOS game (full disclosure: I’m dependent on it!) isn’t just another time-killer. In order to defend an island paradise from invaders, players have to demonstrate superb cognitive abilities, canny strategy, leadership skills and nimble-footedness — all skills that get into making a smart, motivated employee.
6 Ways to Effectively Gamify a Mobile App
Lawley Insurance, an insurance and risk management company located in Buffalo, NY, was having difficulty getting its sales force to use its Salesforce CRM system. Accurate data entry and predicting sales closes precisely were a problem as the stakeholders couldn’t be bothered with boring old data entry in to the CRM system, rendering a pricey and powerful tool completely toothless. To carefully turn the situation around, the business decided to gamify the info entry process. They asked sales teams to use LevelEleven, a native SalesForce app to fully capture sales numbers, customer data and forecasts quickly and painlessly.
Every sales force member was incentivized to completely clean up the CRM pipeline and rewards were set for every degree of completion.
The results were spectacular. In only two weeks, the sales force at Lawley Insurance generated more activity and engagement on the CRM than that they had managed in the last 7.5 months come up with.
WHY YOU NEED TO Supercharge Your Workplace With Gamification
Blue Shield of California, a not-for-profit healthcare plan provider, made a decision to use gamification to greatly help its employees develop healthier lifestyles, thus cutting the employee healthcare costs for the business.
To do this, Blue Shield developed a number of mobile gaming apps that not merely encouraged them to exercise more and eat healthy, but also tapped into social media to keep carefully the users engaged. Blue Shield’s efforts yielded some strong results.
- 80 percent of employees participated in this program.
- There is a 50 percent drop in smoking.
- There is a 66 percent drop in hypertension.
Blue Shield’s healthcare costs have slowed up sharply. Their annual upsurge in healthcare costs has dropped from double digit to single digit growth.
Leading companies have successfully integrated games and gamification to their workplace lifestyles. From ping-pong tables to in-house gyms to gambling consoles to even playing fantasy league team sports within the business have contributed to vibrant work cultures.
Can’t afford an in-house gym or a gambling arcade? Never mind. Encourage employees to play games directly on their own smartphones where they are able to pit their wits against one another rather than feel guilty about "wasting time." Just remind them to use an app like SafeEyes to avoid eye strain and let them game to their hearts’ content.
Who knows all that point spent gaming could just be the main element to jump starting your organization’s hidden turbine for creativity and teamwork!
How Three Businesses Scored Big with Gamification