This is actually the second in a six-part series on what your business will get started on YouTube. In this installment, we examine how exactly to plan and shoot your videos.
To produce a YouTube video for your business, you can either hire a specialist production company or make your own. For some small businesses, self-production is normally the ideal solution.
With proper planning and the proper equipment, you can perform professional results on a much smaller budget. Nonetheless it requires more than merely standing before a video camera and pressing the record button. Some tips about what you should know to begin with:
1. Plan your video beforehand. To create polished videos on a shoestring budget, you need to know very well what you’re doing before you do it. You can’t just wing it before the camera.
For a few businesses, planning means writing a complete script beforehand — and sticking with it when you shoot the video. Your script will include both dialog and shooting instructions, such as for example camera angles, props and so on. By going the scripted route, you ought to have the consistency you have to easier incorporate multiple shots and camera angles. You understand the onscreen talent will not be improvising but will be saying the same thing in all of the takes, even though you shoot from various camera angles in multiple shots.
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Writing a script also helps make sure that you make all the tips it is advisable to convey and use the ideal language in your video. That is essential if you are trying to keep a brand or product image.
Another way to plan your shoot is to make a storyboard. That is a visual guide typically comprising a rough sketch for every shot in the video. An excellent storyboard tells you just what you will need to shoot, where you can position the camera and where you can place items and folks on screen. Just follow the storyboard and you will have all you need to edit together the ultimate video.
When shooting video for YouTube, shorter is always better. Sure, you can post videos up to a quarter-hour in length, but it doesn’t mean you should. The normal YouTube viewer includes a short attention span, so plan your videos to be only several minutes.
2. Get the proper equipment. A little investment in a few devices can make all of the difference between an excellent looking video and an amateurish one. You don’t have to spend thousands of dollars for professional video gear, nevertheless, you do need a few key accessories — a one-time expense which should cost you well under $1,000.
First, you wish to spend a couple of hundred dollars on a camcorder with a lens that shoots 720p or 1080i hi-def (HD) video, such as for example those sold by Canon, Panasonic and Sony. Avoid shooting with a smartphone or perhaps a digital still camera. Despite the fact that they have HD resolution, they’re not designed designed for video.
Next, you will want to consider lighting. Shooting in room light will most likely bring about poor contrast and a whole lot worse color. A camera-mounted video light, and even better, a couple of two flood lights might help. You will discover light sets from companies such as for example Bescor, Smith-Victor, Westcott, and similar brands at any nearby camera store. Arrange the floods before also to the sides of the topic in a "V" pattern, and you ought to see an instantaneous improvement in display quality.
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Additionally you want to make certain that viewers can clearly hear your video. Your camcorder’s built-in microphone will most likely not get the job done, so consider purchasing an external microphone, for instance a lavaliere type that clips onto the speaker’s shirt. You’ll receive much cleaner sound with less interfering background noise.
Finally, for following the shoot, you will want a high-quality video-editing program, such as for example Adobe Premiere Elements, that ought to cost a lower amount than $100.
3. Shoot such as a pro. To attain professional results, you need to shoot just like a pro. Which means lining up your shots beforehand, ideally using the storyboard or script you prepared beforehand. You also should setup the lighting and microphones for a few test shots to ensure you do not have shadows and that the sound levels are acceptable.
You also have to choose your settings carefully. Position your talent before a background it doesn’t distract from what’s happening on camera. Camera stores sell rolls of seamless background paper and fabric which can be useful. Also, dress the talent to fit your message: suits and other business attire for an extremely professional look, business casual for a less formal image. Avoid stripes and busy patterns, and make an effort to keep clothing colors as subdued as possible.
Next, use your onscreen talent in order that they’re relaxed and project the proper amount of energy. Shoot multiple takes to obtain it right, but avoid going on too much time and killing the vitality. You want each try feel spontaneous, while still like the key phrases and information you will need to impart.
In the event that you follow these steps, you should create a video that looks as though it came from a specialist video production company. The results can amaze you.
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