The answer is easy, you aren’t pitching a mobile app, you are pitching business growth delivered through mobile.
Stop selling apps. I understand this sounds weird via an app company, but here’s the offer: Stop selling apps and begin selling mobile solutions for business growth.
Whether you have already been selling apps for a long time, or have only recently joined the mobile revolution, the question that keeps returning is “How do you pitch an app to your small business?”
That’s where the problem lies. Convincing your small business to adopt a fresh piece of technology will be a whole lot harder than convincing them to look at a solution which will grow their business.
Small enterprises often shut down if they hear the term “app” being pitched. They, understandably, think there is absolutely no money or time to purchase an app — particularly if they don’t have even any other online presence create yet. Smaller businesses might see apps as only a gimmicky addition with their marketing portfolio.
But here’s finished .: an app may be the one thing which can help the business enterprise significantly grow. Why? Because an app isn’t just a mobile application; an app is a complete mobile marketing solution. When executed correctly, your small business will see a substantial upsurge in revenue and customer engagement. Ultimately, this tool won’t be a supplementary expense, it’ll save the business enterprise lots of money. How? An app, or mobile solution, can rethink a little business’ social presence, local presence and mobile presence, and turn its best customers into marketers.
This is exactly what you have to be pitching to your prospective small company clients.
Subsequently, you need to shift your perspective on how best to pitch mobile apps. To begin with, when you sell apps, you aren’t a really salesman. You certainly are a mobile marketing expert who might help your small business grow with a tailored mobile solution. You are essentially an advisor to smaller businesses, redefining just how your client considers the client experience, customer loyalty, customer advocacy and business presence — things that go far beyond the smartphones. Dealing with this role allows your enterprise clients to understand the advantages of a mobile app in the grand scheme of things, and also the real value you can include.
At Bizness Apps, our Partner Success Managers will coach you to be this mobile marketing expert. Partner Success Managers is seen as advisors who help you be the very best reseller you could be. In turn, you can be an educated advisor to smaller businesses.
As a mobile expert, you understand that mobile technology is consistently and constantly advancing. This enables smaller businesses to leverage mobile marketing in lots of different ways. Among the newest mobile channels for business may be the Progressive Web App. Progressive Web Apps is seen as another generation of Native Mobile Apps. While these developments are interesting for anybody in the mobile industry, we should not get bogged down by the specs of the various mobile channels. Because smaller businesses don’t value the technology behind the scenes.
A mobile solution will come in lots of different forms, like native mobile apps, progressive mobile apps, mobile websites and so forth. However, it isn’t about the channel with which these mobile benefits are delivered, it really is about the results — i.e. business growth.
For example, if you venture out to buy an automobile, it probably won’t matter for you the type of engine powers the automobile (unless you certainly are a car enthusiast or a mechanic). Instead, you will value the car’s capability to get the job done, bringing you from A to B.
This same principle holds for a mobile solution for smaller businesses. If your small business really wants to increase their revenue, create a loyal customer base or improve its operations, you won’t matter the type of technology powers that growth. Instead, they’ll value the results that it brings. So if the solution is delivered through a progressive web app or a native mobile app, it boils down to the results.
So, how would you pitch apps to your small business? The answer is easy, you aren’t pitching a mobile app, you are pitching business growth delivered through mobile. “An app” will not show smaller businesses what’s in it for them, “a remedy” does. Usually do not waste your time and effort trying to convince prospective clients of the legitimacy of certain technology — the what — instead, concentrate on how it