Facebook to lessen News Feed Noise and Business Pages Could See Big Hit

This change will probably cause visitors to spend less time on Facebook, but make enough time they do spend there ‘more valuable,’ according to CEO Mark Zuckerberg.

Facebook just announced a significant impending News Feed change, which is supposed to boost users’ mental health, but will probably cause Page admins to visit a drop in engagement.

In order to make the service better for people’s well-being, Facebook is changing up its News Feed ranking algorithm to start out showing users more posts from family, friends and groups they are part of, and less content from businesses, brands and media organizations. This change will probably cause visitors to spend less time on Facebook, but make enough time they do spend there "more valuable," CEO Mark Zuckerberg wrote in a post.

As another consequence, Facebook Pages will probably see a reduction in "their reach, video watch time and referral traffic," according to Facebook’s News Feed Head Adam Mosseri. Pages posting content "people generally don’t respond to or comment on" will probably see the most crucial drop in engagement, he wrote, adding that "pages whose posts prompt conversations between friends will dsicover less of an impact."

News of the impending changes employs Facebook in December acknowledged that passively reading your Facebook News Feed isn’t always best for your mental health. Those that connect to posts (commenting, liking, etc.) have a tendency to feel better about themselves than those that just scroll and scroll, the business found.

Facebook CEO Mark Zuckerberg managed to get his New Year’s resolution to handle this issue and fix other big issues facing the social networking, including abuse and hate on the platform and along with foreign attempts to spread misinformation.

"Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the non-public moments that lead us for connecting more with one another," Zuckerberg posted on his wall late Thursday. He explained that there surely is more public content on Facebook today than posts from someone’s family and friends, so News Feed currently shows more of the latter. But in the years ahead, that’s changing.

"We feel a responsibility to be sure our services aren’t just fun to use, but also best for people’s well-being," Zuckerberg continued. "Research demonstrates whenever we use social media for connecting with people we value, it can be best for our well-being. We are able to feel more connected and less lonely, and that correlates with long term measures of happiness and health. However, passively reading articles or watching videos — even if they are entertaining or informative — is probably not nearly as good."

Zuckerberg said it’ll "take months" for these changes to totally roll out. In the event that you follow a particular page you intend to continue seeing its content in your News Feed (like PCMag , for instance), make sure you select See First in News Feed preferences.

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