Facebook Fit, a training produced by the world’s largest social networking to help whip smaller businesses into shape — and, of course, to trumpet some great benefits of advertising on Facebook — made its inaugural pit stay in New York City today, kicking off to rapturous fanfare.
Following user feedback and a proliferation of entrepreneurial success stories, Facebook has ramped up its concentrate on small-business owners in the last six months, the business said.
With an increase of than 30 million businesses currently operating Pages on its platform, Facebook Fit marks the company’s first major effort to activate them face-to-face.
A video message screened at the function featuring Mark Zuckerberg made this reinstated emphasis superior: “Our business wouldn’t be here without your business,” he said.
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The audience of over 900 small-business owners — each of whom paid $25 to wait — was similarly enthused by the motivational forum, that will trek to five additional U.S. cities come early july.
“Make some noise if you need Facebook to cause you to a millionaire!” screamed the event’s emcee, tech expert Mario Armstrong, as attendees cheered ecstatically.
Facebook’s director of small company, Dan Levy, then delivered a keynote address proffering tips from companies who are using Facebook ads to considerable impact.
While plumbing might seem like among the least enticing industries to socialize, Morgan Miller Plumbing has flourished by sharing pictures and information on its employees — the plumbers that customers are usually reticent to invite to their homes, Levy said.
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And instead of print campaigns, which have a tendency to “spray and pray,” Facebook offers businesses the initial capability to target specific demographics. For example, Wendy Gabinski’s women’s snowmobiling apparel business, Divas SnowGear, targets female Facebook users who list this rather rarified interest.
Similarly, Irish jeweler Voltaire Diamonds can target users who are in a relationship, however, not engaged.
Finally, Levy described a number of the latest & most advanced tools that businesses will have at their disposal, like the new and "powerful” Lookalike tool, that allows marketers to focus on untapped audiences similar to ones that they already possess.
As Facebook has diminished the organic reach of its business Pages, such tools have become increasingly crucial for marketers who wish to be heard.
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The objective of these changing algorithms, said Bess Yount, Facebook’s director of small company programs, is to streamline and optimize user feeds as the website continues to grow. To make Page reach less inevitable, marketers must now hone their concentrate on “creating content that adds value to people’s lives, and that may coexist with posts from relatives and buddies members and other life moments,” she said.
Following Levy’s keynote, companies were invited to wait six breakout workout sessions hosted by co-sponsors Square, Legalzoom and QuickBooks. Author Rhonda Abrams, Facebook Fit’s “business planning guru,” offered one-on-one consultations, while a pitch contest was also held where two small enterprises won a vacation to Facebook’s Menlo Park, CA headquarters for a “makeover.”
And a bounty of new strategies and tools, certain attendees were most grateful for the opportunity to connect to the seemingly gigantic company personally. While Diane Nissen, principal of the financial advisory firm The Alexandrite Group, has been lax to use Facebook previously, she said that gaining personal contact with staffers at the function has enhanced her opinion of the business, and has made her much more likely to activate on the platform in the years ahead.
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