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When planning your marketing efforts, in the event you cast a broad net to find plenty of leads, or a narrow net to find highly qualified leads? Here’s how exactly to decide.

Editor’s note: This article is excerpted from Marketing Made Easy . Think it is on EntrepreneurPress.com.

When establishing a marketing plan, the first planning decision you will have to make is that of quantity vs. quality of leads.

When your money and time be spent in a concentrated fashion, courting a few potentially extremely valuable customers? Or in the event you cast a broad net, spreading your contact information so far as possible, in the hopes of catching a more substantial number of less individually valuable customers?

Meetings have earned a bad reputation at work.

Not merely do people think they’re a waste of time. Employees also see them incredibly boring. A January study greater than 2,000 adults in america by Clarizen and Harris Poll discovered some employees would much rather watch paint dry (17 percent), commute four hours (12 percent) or endure a root canal (8 percent) than attend a boring meeting. Ouch.

Although it’s extremely difficult to reduce meetings altogether, listed below are six ways to make sure they are more pleasurable and engaging:

Baltimore officials looked to revive calm in the town Tuesday, hours after violence and looting erupted following several days of mostly peaceful protests over the death of a guy in police custody.

Maryland Gov. Larry Hogan declared circumstances of emergency in Baltimore Monday evening while also activating the National Guard after roughly 20 cops were injured and 235 individuals were arrested amid widespread rioting and arson in elements of the town. The city’s unrest has dominated national television news and social media.

New York-based crowdfunding platform Kickstarter broke its previous record for the most any single project has raised in April with Pebble, a wrist watch that synchs together with your smartphone. Up to now (the funding round isn’t over yet), the watch has raised a lot more than $9 million from over 61,000 backers. Even though alternative funding is apparently increasing, loan approval rates at the very best banks over the nation have slipped, in line with the latest analysis from Biz2Credit, an online marketplace that matches small and mid-sized businesses with lenders.

The most recent funding is led by new investor WSV with particpation from company’s existing investors, including Amazon, Sequoia India, Experian, and Eight Roads

Online financial services marketplace BankBazaar has raised INR 45 crore within its ongoing series D funding round. The most recent funding is led by new investor WSV-a jv fund of Walden International and Korean company SKTA-with participation from a clutch of company’s existing investors, including Amazon, Sequoia India, Experian, and Eight Roads.

In the event that you feel like you’re always struggling to balance your projects and personal life, you aren’t alone. Actually, one study discovered that 45 percent of workers feel obligated to react to work emails during personal time, while 47 percent feel pressured to work while sick.

I worked was utilized by an accounting firm for 15. While I’ve been an entrepreneur in mind, I worked for another person for years until I had the courage and savings to leave. I was the guy who answered client emails 24/7. It became a habit that over time began to burn me out.

How an online party glassware company saved its business by revamping how it would go to market.

The founders of HuePhoria LLC thought that they had a winning business design, selling their colorfully hand-painted party glassware to upscale gift boutiques. Just a couple of years following its 2005 launch, the business had built a wholesale channel around 1,800 stores nationwide. However when the U.S. economy fractured in 2008, so did sales because of this microbusiness. Consumer spending shriveled and upscale gift stores that bought products like HuePhoria’s cut inventory drastically.