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When planning your marketing efforts, in the event you cast a broad net to find plenty of leads, or a narrow net to find highly qualified leads? Here’s how exactly to decide.

Editor’s note: This article is excerpted from Marketing Made Easy . Think it is on EntrepreneurPress.com.

When establishing a marketing plan, the first planning decision you will have to make is that of quantity vs. quality of leads.

When your money and time be spent in a concentrated fashion, courting a few potentially extremely valuable customers? Or in the event you cast a broad net, spreading your contact information so far as possible, in the hopes of catching a more substantial number of less individually valuable customers?

Leaders walk the tight rope between bettering the business and meeting associates needs.

If you’ve ever been promoted from a lower-level position to a leadership position, there’s a chance you’ve experienced a dramatic shift in perspective. In the former role, you almost certainly advocated on your own needs as well as perhaps those of your peers. On an executive level, it’s your task to advocate for all those you lead, along with the company’s fiscal health, more broadly.

Meetings have earned a bad reputation at work.

Not merely do people think they’re a waste of time. Employees also see them incredibly boring. A January study greater than 2,000 adults in america by Clarizen and Harris Poll discovered some employees would much rather watch paint dry (17 percent), commute four hours (12 percent) or endure a root canal (8 percent) than attend a boring meeting. Ouch.

Although it’s extremely difficult to reduce meetings altogether, listed below are six ways to make sure they are more pleasurable and engaging:

Baltimore officials looked to revive calm in the town Tuesday, hours after violence and looting erupted following several days of mostly peaceful protests over the death of a guy in police custody.

Maryland Gov. Larry Hogan declared circumstances of emergency in Baltimore Monday evening while also activating the National Guard after roughly 20 cops were injured and 235 individuals were arrested amid widespread rioting and arson in elements of the town. The city’s unrest has dominated national television news and social media.

New York-based crowdfunding platform Kickstarter broke its previous record for the most any single project has raised in April with Pebble, a wrist watch that synchs together with your smartphone. Up to now (the funding round isn’t over yet), the watch has raised a lot more than $9 million from over 61,000 backers. Even though alternative funding is apparently increasing, loan approval rates at the very best banks over the nation have slipped, in line with the latest analysis from Biz2Credit, an online marketplace that matches small and mid-sized businesses with lenders.

Among the goals of annual performance reviews is to consider the past and motivate employees for future years. Unfortunately, these once-a-year reviews frequently have the contrary result. While they might be framed in an effort to encourage team members to place their finest foot forward, these reviews often end up making employees feel unappreciated, unimportant and deflated.

For managers, performance reviews can look like an imposition, a stressful and unfulfilling process. Whichever side of the table someone is put, annual reviews can cause stress, tension and discontent.

The most recent funding is led by new investor WSV with particpation from company’s existing investors, including Amazon, Sequoia India, Experian, and Eight Roads

Online financial services marketplace BankBazaar has raised INR 45 crore within its ongoing series D funding round. The most recent funding is led by new investor WSV-a jv fund of Walden International and Korean company SKTA-with participation from a clutch of company’s existing investors, including Amazon, Sequoia India, Experian, and Eight Roads.