Q: What exactly are many of the most effective social strategies you’ve seen to encourage long-term engagement with a brand? — Jacqueline Clary
A: That is an excellent question and one I often get asked. I say “often” as don’t assume all business sees social media as a long-term engagement mechanism. The volume of times I hear a company only uses social media because they think they need to has diminished through the years, but you may still find some out there who don’t get that digital is here now to stay, and for that reason neglect to embed it deeply within their future plans.