In April 2014, the World Wildlife Fund gave the world an inspiring lesson in social media and wildlife conservation through the use of Snapchat because of its #LastSelfie campaign.
The photography app, that allows users to see shared pictures and video for some seconds before they’re automatically deleted, mimicked the real disappearance threat that plagues animal populations today. The campaign itself was a proactive approach for Snapchat’s young audience, nonetheless it was also a wake-up demand brands that limit their social media presence to Facebook and Twitter.
According to BusinessInsider.com, Snapchat’s audience is mainly made up of young females within their teens and early 20s, and that audience is among the hardest to attain. Was the WWF to something?
Adopting an absolute Social Strategy
Snapchat isn’t the only platform that’s pulling the social rug beneath the more conventional social media. Tumblr and Instagram are also emerging as millennial-oriented, actionable social spaces regarding marketing efforts and profits on return. Facebook took a hint and launched Messenger as a standalone app designed to improve the private messaging experience, even though reviews have already been mixed up to now, the app is actually rooted in the necessity to include money and business in the conversation.
As Caitlin Burns, a business strategist for media companies, puts it, it’s hard to tell which platforms could be the next big thing, but she sees a clear trend of leaving data-hungry platforms into “public-ish” — more private — communities.
Let’s have a look at what each platform may bring to your brand.
A video or picture message upon this platform will permanently delete itself after a couple of seconds, making each second invaluable property. Brands should treat this feature as an edge rather than limitation.
Rather than trying to match messages in that time-constricted social environment, brands should utilize the time constriction as an angle to its message. An instant glimpse of the next product, a suspense-filled video or a romantic invitation to meet up on another platform are suggestions which can be cleverly implemented. Remember, the sender decides how long an image is viewed, in one to 10 seconds, so are there ways to control a number of the effect.
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It’s most likely not a coincidence that the business just hired its first chief marketing officer, Stephanie Dolgins. A platform that largely suits the prized millennials, Tumblr is becoming known for, among other activities, its humorous GIFs, however the possibilities are endless.
Using its unlimited post character count and the prominent place that’s directed at visual content, Tumblr may be the platform of choice for most brands, such as for example Kraft or Sephora, to showcase the culture around their products. Recipes, tutorials and how-tos are a number of the angles of a brand’s social storytelling that definitely belong on Tumblr.
Instagram lets you show a curated version of your brand. In the event that you look at Taylor Swift on Instagram, she projects this incredible notion of intimacy. She might post about her day, her cappuccino or how she’s decorating her house, but it’s a carefully chosen and aesthetically beautiful version of most of the things.
Here is the same manner teens and everybody else uses their accounts. You can show stylized images of your product, photos of individuals engaging together with your brand or other photos that help potential customers feel intimate together with your brand.
"Most of these platforms will vary tools you may use to be the voice of your business also to interact directly together with your customer base, with the audience you’re trying to attain," Burns says. "Determining the easiest method to put your business out there on the planet requires you to learn yourself and learn how to feature assembling your project."
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