“Our sales are stagnant and we are in need of SEO — please help!” That is a thing that I hear often. While search-engine optimization (SEO) can offer amazing results, they don’t happen overnight. And, oftentimes, a business can’t wait; it requires sales, and fast. Listed below are three simple internet marketing strategies you can begin on today that will help you kick-start your stagnant online sales.
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Your site is always likely to be your most significant internet marketing asset, but there’s a whole audience that lives exclusively on social media that’s waiting to activate together with your brand.
I highly claim that every brand get familiar with Instagram and Snapchat. Those two internet sites are where the most the engagement are available. Facebook remains solid, particularly if you are targeting a mature demographic, as more parents and grandparents have become more comfortable with social media, which is their network of preference. Twitter happens to be hit or miss, but I still feel it’s a significant social media presence to keep up. Twitter just passed the 10-year mark and must make some significant changes to spark growth soon — it does not have any choice; it still isn’t earning money.
Organic social media engagement is fantastic, but like SEO, it requires time. If your sales are slow, use paid social ads to create instant brand awareness and drive wallet-out buyers to your site. Facebook’s targeting options are great, and Instagram enables you to to benefit from those same options, enabling you to place your offer directly before consumers who will tend to be thinking about whatever you are providing.
Not absolutely all pop-ups are manufactured equal. Some are triggered after visitors have already been on a website page for a particular time period, and yes, this is often intrusive and really irritate them. But, an exit-offer pop-up can greatly improve your conversions and sales.
Set it to trigger only once your visitor is going to leave your site. That way, you won’t risk interrupting a potential conversion. Actually, just the contrary will occur, as you’ll have a 50 percent potential for turning that visitor right into a lead or sale. Also, don’t hesitate of upsetting a visitor leaving your site — it’s estimated that 70 to 90 percent of guests never return.
Split-test multiple exit offers — exclusive discounts that want a contact opt-in and instant online codes offering a discount or extra value like free shipping — perform perfectly. Even the slightest upsurge in conversions can equal increased revenue for your business.
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Growing your email list provides your business with many perks. You are creating a marketing asset which allows you to constantly build relationships consumers whot have expressed a pastime in whatever it really is that your business offers. Once you capture a contact, there is no additional expense to market compared to that prospect, apart from your email and CRM software.
If you’re owning a pay-per-click campaign, for instance, you are spending money on each and every visitor that clicks through and lands on your own website. You could create a highly engaged email set of 10,000 subscribers, and even at a 3 percent click-through rate, an individual email would send 300 visitors back again to your site.
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As a way to maintain a responsive list, ensure you are sending out offers that can’t be refused. Exclusive offers, big discounts and giveaway promotions are click magnets. Split-test multiple delivery times, different templates and layouts — and experiment a whole lot together with your subject lines. I’ve seen open rates shoot through the roof for a few campaigns simply when an emoji is roofed in the topic line. Don’t hes