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Показать все книги автора/авторов: Carnegie Dale Breckenridge
 

«How To Win Friends And Influence People», Dale Carnegie

Copyright - 1936 / 1964 / 1981 (Revised Edition) Library of Congress Catalog Number - 17-19-20-18

ISBN - O-671-42517-X

Contents:

Eight Things This Book Will Help You Achieve

Preface to Revised Edition

How This Book Was Written-And Why

Nine Suggestions on How to Get the Most Out of This Book

A Shortcut to Distinction

 

PART 1 - FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE

• 1 - "If You Want to Gather Honey, Don't Kick Over the Beehive"

• 2 - The Big Secret of Dealing with People

• 3 - "He Who Can Do This Has the Whole World with Him. He Who Cannot, Walks a Lonely Way"

• Eight Suggestions On How To Get The Most Out Of This Book

 

PART 2 - SIX WAYS TO MAKE PEOPLE LIKE YOU

• 1 - Do This and You'll Be Welcome Anywhere

• 2 - A Simple Way to Make a Good Impression

• 3 - If You Don't Do This, You Are Headed for Trouble

• 4 - An Easy Way to Become a Good Conversationalist

• 5 - How to Interest People

• 6 - How To Make People Like You Instantly

• In A Nutshell

 

PART 3 - TWELVE WAYS TO WIN PEOPLE TO YOUR WAY OF THINKING

• 1 - You Can't Win an Argument

• 2 - A Sure Way of Making Enemies-and How to Avoid It

• 3 - If You're Wrong, Admit It

• 4 - The High Road to a Man's Reason

• 5 - The Secret of Socrates

• 6 - The Safety Valve in Handling Complaints

• 7 - How to Get Co-operation

• 8 - A Formula That Will Work Wonders for You

• 9 - What Everybody Wants

• 10 - An Appeal That Everybody Likes

• 11 - The Movies Do It. Radio Does It. Why Don't You Do It?

• 12 - When Nothing Else Works, Try This

• In A Nutshell

 

PART 4 - NINE WAYS TO CHANGE PEOPLE WITHOUT GIVING OFFENCE OR AROUSING RESENTMENT

• 1 - If You Must Find Fault, This Is the Way to Begin

• 2 - How to Criticize-and Not Be Hated for It

• 3 - Talk About Your Own Mistakes First

• 4 - No One Likes to Take Orders

• 5 - Let the Other Man Save His Face

• 6 - How to Spur Men on to Success

• 7 - Give the Dog a Good Name

• 8 - Make the Fault Seem Easy to Correct

• 9 - Making People Glad to Do What You Want

• In A Nutshell

 

PART 5 - LETTERS THAT PRODUCED MIRACULOUS RESULTS

 

PART 6 - SEVEN RULES FOR MAKING YOUR HOME LIFE HAPPIER

• 1 - How to Dig Your Marital Grave in the Quickest Possible Way

• 2 - Love and Let Live

• 3 - Do This and You'll Be Looking Up the Time-Tables to Reno

• 4 - A Quick Way to Make Everybody Happy

• 5 - They Mean So Much to a Woman

• 6 - If you Want to be Happy, Don't Neglect This One

• 7 - Don't Be a "Marriage Illiterate"

• In A Nutshell

Eight Things This Book Will Help You Achieve

• 1. Get out of a mental rut, think new thoughts, acquire new visions, discover new ambitions.

• 2. Make friends quickly and easily.

• 3. Increase your popularity.

• 4. Win people to your way of thinking.

• 5. Increase your influence, your prestige, your ability to get things done.

• 6. Handle complaints, avoid arguments, keep your human contacts smooth and pleasant.

• 7. Become a better speaker, a more entertaining conversationalist.

• 8. Arouse enthusiasm among your associates.

This book has done all these things for more than ten million readers in thirty-six languages.

Preface to Revised Edition

How to Win Friends and Influence People was first published in 1937 in an edition of only five thousand copies. Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of postDepression days, as evidenced by its continued and uninterrupted sales into the eighties, almost half a century later.

Dale Carnegie used to say that it was easier to make a million dollars than to put a phrase into the English language. How to Win Friends and Influence People became such a phrase, quoted, paraphrased, parodied, used in innumerable contexts from political cartoon to novels. The book itself was translated into almost every known written language. Each generation has discovered it anew and has found it relevant.

Which brings us to the logical question: Why revise a book that has proven and continues to prove its vigorous and universal appeal?

Why tamper with success?

To answer that, we must realize that Dale Carnegie himself was a tireless reviser of his own work during his lifetime. How to Win Friends and Influence People was written to be used as a textbook for his courses in Effective Speaking and Human Relations and is still used in those courses today. Until his death in 1955 he constantly improved and revised the course itself to make it applicable to the evolving needs of an every-growing public. No one was more sensitive to the changing currents of present-day life than Dale Carnegie. He constantly improved and refined his methods of teaching; he updated his book on Effective Speaking several times.


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